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At first, the ad doesn’t look like something voters have come to expect from Steve Novick’s campaign; images of flags and handshakes and hugs dance across the screen. That is until Novick pulls the plug.

Steve Novick keeps refusing to make a traditional campaign video (witness the two previous: “Beer with Steve” and “To Tell the Truth”), and the strategy has thus far helped the candidate. The “Beer with Steve” ad drew national attention as well as spurred the creation of Left Hook Lager by a Eugene brewery.